Modernizing a company’s strategic communications

Company Profile

Modernizing a company’s strategic communications

The TiltCo Approach

With a new organization strategy in hand, our client – a much-loved Canadian retailer – knew their success depended on employees. Problem: They needed to rally their leaders and teams around the new strategy and engage them to bring it to life.

The Solution: Tiltco stepped in to create a custom program to engage leaders and to modernize the company’s communications:

• Facilitated a series of leadership summits to ensure top two levels of leaders fully understood the strategy, knew how their work connected to it and had could begin building the skills to deliver
• Experimented with videos, podcasts, surveys to actively engage team members at every level in the organization
• Initiated a strategy crew to get next-level leaders engaged in shaping and leading the strategy

Modernized communications across the organization to improve how messages were shared with employees

Results-Oriented Statistics

• Improved reach to front line employees with fresh modern communication tactics  
• Increased understanding and buy in to strategy for all areas of the business with a tailored communication plan